WAE Technologies specializes is web development and web hosting for small to medium sized businesses, and not-for-profit organizations. Integration with the Titan administration interface allows for easy maintenance of our websites.
HomeHostingDesignWebsites 101Contact

Search Engine Management Services Guide

We do not provide traditional Search Engine Optimization (SEO) services as a stand-alone product. Our custom development websites inherently are optimized for search engines: light-weight pages, targeted URLs, titles, and meta tags, and well organized content. The services offered in this guide are "post-deployment" of the website.

To give you a bit of background, the following two explanations should bring you up to speed in how Search Engines and Pay-Per-Click Advertising operate.

Stopwatch

Search Engine Technologies

IN 30 SECONDS OR LESS: Search engines return results depending on how closely the search engine thinks the website relates to the search terms entered. The more relevant the website is, the higher it is returned in the search results. Search engines look at the content of the page-the words on the page-as well as looking at the sites that link to the page to determine how high to return a page. For new sites, this means that search engine placement will be difficult since the second half of the equation, the inbound links, is likely to be non-existent. Using a pay-per-click service is often the solution to generating traffic under these circumstances.

Stopwatch

Pay-Per-Click (PPC) Advertising

IN 30 SECONDS OR LESS: In this form of advertising, you pay the search engine every time somebody clicks on your link. Because you are willing to pay for a click, the search engines are able to feature your listing on search result pages. Websites that use this service bid for combinations of keywords and when searchers enter their keywords the listing is displayed along side or within the search results. The pricing for these services is generally competitive-think of it as an auction. The more you are willing to pay for each click, the more often your advertisement will be displayed. Broad terms usually cost more for click than more specific combinations of terms. Lastly, you can usually set a cap for how much you are willing to spend each month.

Site Submittal

Site submittal is essential for getting search engines to traverse your website and add your sites pages into their master catalogs. Once a site has been searched and indexed will the pages be returned as part of the normal (aka free) search results. WAE Technologies can submit your site to all major search engines including, but not limited to, Google, Yahoo, and MSN.

Site Map

A site map file is a special catalog of your website that is submitted to Google to help it better understand the organization and pages of your website-thus increasing the search engine placement of your site. This special file must be generated and submitted using the online tools to take advantage of this feature. WAE Technologies can take care of this entire process for you.

PPC Management Services Overview

Three major search engines take care of most of the search requests on the web. Each has their own PPC service. WAE Technologies can set up accounts on all these major services and maintain these services for you, including selection of keywords, creation of campaigns, and tracking of the results. When we establish these accounts, we base the budget of these accounts off of your guidance and these search engines bill your credit card directly. We do not add any intermediate charges to your clicks, so we do not make money off of your advertising dollar.

Google AdWords

The most popular search engine also has one of the most popular PPC services. Currently, Google AdWords service can be activated for $5.00 and the minimum cost of a click is $0.01. Google AdWords links are easily visible on the Google search results pages both on the right of the screen and at the top, above the normal listings.

More Information: http://adwords.google.com/

Yahoo! Search Marketing

Overture is the database behind search engines such as Yahoo and their Sponsored Search initiative. Overture ads also appear on many other websites such as CNN and Fox News. A great deal many smaller sites also incorporate advertisements from Overture. Usually, the advertisements presented on a given page are related somehow to the content of the specific page. When possible, these ads may be targeted to a localized audience. Because of this feature, it is possible to set up Overture so that your ads target a specific geographical region. This is useful for websites who provide services on a local level.

More Information: http://searchmarketing.yahoo.com/

Microsoft adCenter

Their pricing mirrors Google, $5 to set up. These services put ads onto MSN, MSN Live Search, and other Microsoft related sites. This is one of the newer services but is quickly gaining traction.

More Information: https://adcenter.microsoft.com/

Search Engine Assistance Services

WAE Technologies can assist in making sure that your website is posted properly on other partner and directory websites. We do this by analyzing and correcting information on 3rd party websites. Correcting this information ensures that search engines credit the website with the maximum exposure.

All services of this type are offered quarterly. Services will be executed on or around the 1st of January, April, July, and October. Specific services include:

  1. Review 1st and 2nd page results on Google, Yahoo!, and MSN Live using the name of the company. Any sites that list the Client but do not have a web site address included with the information will be contacted and asked to update their information.
  2. Review 1st and 2nd page results on Google, Yahoo!, and MSN Live using the industry as the search terms. Any sites that list companies that are related to the Client's website will be contacted and asked to include information regarding this website.
  3. Other websites appearing on the 1st and 2nd pages of Google, Yahoo, and MSN that appear to be the Client, but are not the Client, will be contacted and asked to update their information.

Pay-Per-Click Management Services

Evaluation of traffic patterns is one of the most effective ways to determine whether or not search keywords are effective or not. We will tie the website into Google Analytics and then review the traffic source and visitor trends to determine which keywords should be added, removed, or increased in cost to maximize the impact of these services. Websites deployed by WAE Technologies are incorporated into Google Analytics automatically, but this tie-in can also be added to websites that were not created by us.

We offer these specific services:

  1. We will establish an AdWords account on behalf of the Client and manage all keywords and budget.
  2. Client will be able to establish monthly budget and has final say on all cost per click keywords and keyword combinations.
  3. A report of search terms will be generated for the previous quarter presuming data is available. Bounce rate and time on site for each keyword will be included for analysis. Search terms will be suggested for Pay-Per-Click advertising services such as Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. The Client will have final say on these services.

Services Costs

Site Submittal $180/one-time
* Note: this service is included FREE with every custom website.
Search Engine Assistance $90/quarter
PPC Management $120/quarter
Each PPC service (e.g. Google AdWords, Yahoo! Search Marketing, Microsoft adCenter) requires a separate PPC Management Service. Charges to credit cards for 3rd party services will be charged by the vendor, not by WAE Technologies.